Email Marketing

What is Email Marketing?

Email marketing is a set of direct marketing techniques using email that targets a company’s customers, prospects, businesses, clients, as well as the general public.Traditional techniques include ads, brochures, newsletters, leaflets, company profiles, and more. The purpose of email marketing is to acquire new business from potential customers or to upsell and enhance the relationship with existing customers.

 How important is email marketing today?

As you already know, email is an immensely important tool in today’s world. Since it’s used by just about every adult in the modern world, it’s also a vital tool for business. In fact, the power of email marketing actually can make or break many of today’s businesses. Due to its importance, many businesses opt to have digital marketing companies run their email marketing campaigns.