Search Engine Optimization (SEO)

What exactly is SEO?

SEO stands for Search Engine Optimization and is a set of techniques to help your website increase its rankings on search engine results for relevant keywords & phrases (without paying for ads to do so). These techniques are related to coding, content development, link-building, social media, and more.

 How do I know how my website is currently ranking?

The simplest way to do this is to go to Google, Bing, or Yahoo and conduct a search for the key phrases that you think are relevant to your website (those phrases that a potential customer might use to find companies offering your services). If you’re not seeing your website on the first page or two, then you’re not getting the exposure and placement you need for your business. This is exactly what Webscope specializes in, SEO services to help increase your rankings for the relevant keywords and phrases your potential customers use. This will help your audience find you online and grow your business.

 Why is my website not ranking well for the key phrases relevant to my business?

If your website has not shown itself to be an authoritative, legitimate, and relevant resource for the particular key phrases related to your business, then you will certainly not be able to compete for the highly-coveted first page of the major search engines. To make your website such a resource, your website needs to have 1) quality & relevant content, 2) proper coding structure, 3) quality backlinks, and 4) quality social media relevancy. If you don’t have experience in such areas, than our team can certainly help. Indeed, we have a proven track record in SEO.