Frequently asked questions

Why should I market my business online?

No matter what you sell and where you sell it, you can be sure that your potential customers are online learning about your products, asking about your products, and looking for the best companies to get started with their transactions. If your business cannot be found online, then you’ll be losing an immensely-huge share of these opportunities and customers. Lastly, it isn’t a luxury to market yourself online anymore. It’s become necessary to simply keep up with your competitors.

 Why would I work with companies like Webscope and not do the work ourselves?

Even though you’re never limited to working with a digital marketing comapny, we highly encourage it for the sake of your business. If you don’t live and breathe digital marketing like we do, there is absolutely no way you can specialize in it and, therefore, get effective results.Time and time again we get customers that come to us after they’ve spent so much of their own time and resources trying to design their website and market themselves online. The truth is digital and online marketing is a vast world. It’s also too important to do piecemeal. The wise thing is to focus on what you do best, your core business, and let us help you grow in the meantime.

 How long will it be before I can expect results?

This is a very common and important question. This would depend on several factors such as 1) your particular service and 2) the particular aggressiveness and budgeting of your marketing efforts. A comprehensive and aggressive marketing plan will give quicker and more effective results. This is the routh always recommended by Webscope. However, it also depends on your particular business goals and the specific Webscope services you use to achieve these goals.

Why do I need a website?

Your website is the first impression you give to potential customers. This is where they learn about your business, your strengths, and what sets you apart from your competitors. Your website is the most important factor in any online marketing campaign. Most of your online marketing efforts such as social media, SEO, and SEM campaigns are going to drive people to your site. What do you think will happen if they come to a poorly-designed site? They will simply leave your site and go to those competitors who’ve put the proper resources and care into their site.

 Why can’t I use free and cheap website service?

You certainly can and, honestly, I’d rather you do this then have no website at all. However, time and time again, customers come to us afterthey’ve put so much time and effort into their site only to be very disappointed. Furthermore, if you seriously want to grow your business, you must go through the proper planning, design and development process and consult with a professional to guarantee results. Remember, most of your online marketing efforts will drive traffic to your site. Your website is the face of your business. Do as much as possible to get it right the first time.

 I already have a website but I’m not happy with it. Can you fix it?

We certainly can.

Will I own my website?

Yes. All websites designed and developed by Webscope are entirely owned by their customers. Moreover, although we’ve never had a client move their website from Webscope hands, you certainly have the option to do so anytime. The website is yours.

 How will you build my website? Using an existing theme? A customer theme?

Together, we will determine the best option for your business and budget. All of our custom sites are built on completely customized themes developed specifically for your business and brand. We also build websites from scratch and, if you have a certain theme you’ve purchased, we’re glad to work with that as well.

 What kind of access will I get to my website?

All our clients get full 100% access to their websites. This would include administrative access to your CMS platform, FTP access, database access, control panel access, etc. Although, we would not be liable for any errors made by non-Webscope users since we cannot be responsible for any errors or things breaking down as a result of someone else’s mistakes.

How will I be able to manage the content on my website?

During the planning stages of your website, we’ll discuss the best ways and options for you to manage your content then implement the code into the working website so you can manage your content easily, quickly, and reliably.

 Will my website be mobile and tablet friendly?

Unless you request otherwise, all our websites are designed to be responsive for mobile and tablet devices. This is not just important for your audience and branding reasons, but is imperative for SEO purposes as well.

 How can my website be designed for search engine optimization (SEO)?

Not only do we provide CMS platforms that already have embedded SEO code (like Wordpress and Joomla), but we make sure the entire structure of your site, from the code and platform, to the design and content. We also set up recommended SEO plugins as well as register your site with all major search engines. We develop a proper keyword strategy for your site, implement keyword optimization, on-site optimization, off-site optimization, link-building, social media credentials, and so much more.

 How you will design my website to convert visitors into customers?

Our team will work with you to identify the overall goals of your website (e.g. maximizing calls to your business, maximizing appointments to your clinic, etc.). We then identify the proper calls to action to place on your website. We also build proper conversion elements like contact forms and other features to capture leads or sales such as Newsletter campaigns and leadgen campaigns to provide you with warm leads for your business. In the end however, the most important element is your business and service.

 Do you provide hosting services and website meintenance?Or do you just design and develope websites?

We do it all, from registering your domain name and hosting your website on our highly-secure servers, to designing your website and implementing other facets of online marketing such as social media marketing, SEO, SEM, and more. Basically, one of our strengths lie in allowing our clients to deal with one company, rather than several companies for each facet of their online marketing, which can cause problems and conflicts down the line.

 What will you use to help track the traffic coming to my website?

We set up and install all the proper tracking platforms into your website. These platforms include Google Analytics, Google Webmaster Tools, etc. As part of the wide array of services we offer, we also help clients conduct data analysis and give them periodic reports of website traffic.

What is PPC?

PPC stands for Pay Per Click, which is a form of online advertising allowing companies to show their advertisements on major search engines and social media networks based on certain key phrases or demographic info. The concept of ‘pay per click’ is to have relevant-only advertisements only show when a user conducts a particular search or fits in a certain set of demographic info that the advertiser has previously selected. Perhaps the most well-known PPC platforms is Google Adwords.

 I’ve heard that PPC is a complete waste of time. Is that true?

If you don’t know what you’re doing, you can certainly blow through your budget without getting any results. However, a professionally created and managed PPC campaign can yield quick and consistent results. Keep in mind that most PPC campaigns will drive traffic to your site. If you don’t have an attractive website, no matter how many clicks you may be getting, you certainly will have a hard time converting those people coming to your site since they will most likely end up leaving. With that being said, we do encourage those customers with new websites or highly-specific marketing campaigns to use PPC in order to reach the right audience at the right time - when performing a search.

 Why is my PPC advertisement not showing up on the first page?

You’re not the only one using PPC ads. All other competitors and websites using the same keywords as you (hundreds of thousands if not millions of users - depending on the keyword) also want to be in first position. So, this creates intense competition making it very hard for a beginner to get his/her ad placed above the others. PPC ads happen in a couple ways - 1) you must outbid your competitors for a keyword/phrase and/or 2) your ad is better quality and more relevant and/or 3) you focus on long-tail key phrases (phrases of at least six terms or more) to narrow your focus.

Do you offer Ecommerce solutions?

We certainly do.

 How do you design my Ecommerce store?

We work with you from the beginning to understand exactly what you’re selling and what your short and long-term goals are. We work with your existing brand or create your branding message from scratch and, based on this, we design your Ecommerce store using fully-customized designs made specifically for your store.

 How will potential shoppers find my online store?

Every single day, people are searching online for the products and/or services you’re selling. Our team are specialists at exposing your store and helping get your products listed into the top search engine results as well as the largest product platforms in the world. Moreover, using social media platforms like Facebook, Twitter, Instagram, and others, we can expose your store like never before.

What is web hosting?

Web hosting is a service that allows you to publish your website and make it viewable on the internet. Hosting is a requirement if you want people to see your website.

 What is a web hosting service provider?

A web hosting service provider is a company or organization that offers the technology you need to actually make your site viewable on the internet. The webpages or websites are hosted on highly-advanced computers called servers. Among the other services Webscope offers, we’re also a web hosting service provider.

 Do I need technical expertise to use web hosting?

Even though you’ll be provided with an account to access your website domains hosted with your provider, you don’t need any technical expertise since the actual work of hosting the site is done by your actual hosting provider.

What is Email Marketing?

Email marketing is a set of direct marketing techniques using email that targets a company’s customers, prospects, businesses, clients, as well as the general public.Traditional techniques include ads, brochures, newsletters, leaflets, company profiles, and more. The purpose of email marketing is to acquire new business from potential customers or to upsell and enhance the relationship with existing customers.

 How important is email marketing today?

As you already know, email is an immensely important tool in today’s world. Since it’s used by just about every adult in the modern world, it’s also a vital tool for business. In fact, the power of email marketing actually can make or break many of today’s businesses. Due to its importance, many businesses opt to have digital marketing companies run their email marketing campaigns.

What exactly is ‘content’?

Content is everything that you ‘see’ related to a company’s marketing. This includes the actual text, images, and infographics on your website, social media posts, PDFs, newsletters, emails, etc.

 What is content marketing?

Content marketing is a wholly strategic marketing approach aimed to create and distribute content to a specific target market and this content must be valuable, relevant and consistent to attract and eventually sell to your target market. This process can be implemented by your business, but it can also be conducted by a digital marketing company such as Webscope. Content is vital to every part of your business since the content is what your audience actually sees on your website, social media posts, newsletters, blogs, etc.

What exactly is a blog?

Think of a blog as a set of articles about a certain subject. These articles are usually organized in chronological order, with the most recent article first. Blog articles are usually written in an informal and conversational style aimed to give valuable and relevant information to your target audience. For example, if you have a flooring company, your website may have a blog section with articles that talk about a variety of subjects such as how to maintain certain flooring, how to choose flooring, what flooring options are most appropriate for certain situations, etc.

 What is the benefit of having a blog?

There are many reasons to have a blog. Blogs are not limited to companies or certain individuals. Anyone can blog. People blog about the news, about their personal lives, about motivation, about any topic you can think of! But, as a company, blogs are to create relevant content to keep people coming back to learn more about a certain topic and to make it easier for them to buy once they actually come to need your products or services (since you can steer them to your products/service through a call-to-action at the and of a blog for example. Another HUGE benefit of a blog is SEO, to help search engines find and rank your site higher since the more relevant, fresh, and valuable content you have, the better your site  will rank.

 Who usually writes and manages a blog?

Again, normal people can blog about everyday things and, for companies, you can have certain personnel write your article or you can have a digital marketing like Webscope write and manage your blogs since, for SEO purposes, there’s much more to a blog than simply the content. This includes keyword optimization, proper headings, proper alt-text for your images, appropriate meta-tags, link-building, and so much more. Usually, for a company, a blog is to help people find you on search engines. For your blog to do this, you would need someone who can write and optimize your blog for SEO.

What are mobile apps?

Mobile apps are software programs/applications designed specifically for small devices such as smartphone, iPads, tablets, etc., rather than for desktop and laptop computers. To illustrate, every app on your smartphone is designed for a specific purpose, such as your Gmail app, your ‘Maps’ app, etc. Therefore, you can create an app for just about anything.

 How can they help with my business?

The potential for apps to help your business is unlimited. Creativity is a key part here, to understand or think of a way for an application to help you reach potential customers, perhaps make things easier for existing customers (e.g. scheduling appointments through an app instead of having to call your office), and streamline inefficient processes in your business such as the way your employees would clock in. With mobile apps, the sky is your limit.

 Who can create apps for me? Is this something I can do myself?

Creating applications is a highly technical process that needs an expert programmer or developer. You cannot do it on your own unless your a specialized programmer. You can hire programmers & developers to do the job, such as our developing team at Webscope. Contact us for a free consultation if you want to learn more.

What are database driven websites?

Also called 'dynamic' websites, database driven websites are sites that have content that changes. This is in opposite to 'static' websites where the content on the site never changes. Basically, in a database driven site, the website grabs information from a linked database and then displays that information onto the webpage every time it's loaded. So, if the information in the database changes, which means the webpage connected to the database will also change (automatically). Think of your email account, when you log in, your inbox changes based on new emails, deleted emails, etc., since your email account is linked to a database that's continually changing.

 How can my business benefit from database driven websites?

There are many ways you can apply database-driven websites to help your business. First, suppose you have a website that introduces your products/services to your audience. You may want to update your website for monthly promotions, seasonal discounts, or simply modify content on the site to allow for better information. You can also have blog articles that display new articles to your audience every month. All this means you need to have a database-driven website. Secondly, with a database driven site, you can create webpages on your website that could provide visitors access to website-only members and communicate between them, therefore, allowing you to create a unique community of users that are able to talk to each other and relay concerns (community forums). Another application is E-Commerce websites where you may sell certain products to visitors. Your site would be linked to a database that helps users know which items are available, which are sold out, etc. In this case, it would be absolutely necessary to have a website that has updated information for its users.

 Does Webscope offer database-driven websites?

Yes. In fact, just about all the websites we create for our clients are database driven. In today's technology era, your business needs flexibility to keep up with changing demands and to give the most value to your audience. We understand this and, as a result, we make sure to give you flexible, responsive, database driven websites to help you stay ahead of your competitors and appeal to your target audience, all aimed to grow your business. Contact us for a free consultation if you want to learn more.