Search Engine Optimization (SEO)

What exactly is SEO?

SEO stands for Search Engine Optimization and is a set of techniques to help your website increase its rankings on search engine results for relevant keywords & phrases (without paying for ads to do so). These techniques are related to coding, content development, link-building, social media, and more.

 How do I know how my website is currently ranking?

The simplest way to do this is to go to Google, Bing, or Yahoo and conduct a search for the key phrases that you think are relevant to your website (those phrases that a potential customer might use to find companies offering your services). If you’re not seeing your website on the first page or two, then you’re not getting the exposure and placement you need for your business. This is exactly what Webscope specializes in, SEO services to help increase your rankings for the relevant keywords and phrases your potential customers use. This will help your audience find you online and grow your business.

 Why is my website not ranking well for the key phrases relevant to my business?

If your website has not shown itself to be an authoritative, legitimate, and relevant resource for the particular key phrases related to your business, then you will certainly not be able to compete for the highly-coveted first page of the major search engines. To make your website such a resource, your website needs to have 1) quality & relevant content, 2) proper coding structure, 3) quality backlinks, and 4) quality social media relevancy. If you don’t have experience in such areas, than our team can certainly help. Indeed, we have a proven track record in SEO.

Social Media Marketing

What is SMM?

SMM stands for Social Media Marketing which is a subset of online marketing that focuses on major social networks such as Facebook, Instagram, Twitter, Tumblr, Pinterest, etc. By promoting your business on the major social media platforms and show engaging customers as well as high responsiveness and activity on your social media profiles, you can significantly increase your business and grow your website’s authority for SEO purposes.

 Which Social Media platforms should I focus on?

This would certainly depend on your target audience. But there are obvious platforms you should always focus on such as Facebook and Twitter. However, it would be dangerous to generalize obvious social media platforms as being appropriate for your business. The best social networks to focus your efforts on are the ones where your particular customers spend the most time on. If you don’t know where that is, then you should find out. Regarding our services, our team has exceptional talent in marketing businesses on all the major social media platforms and we can also help you identify which social media platforms your particular target market is.

 I don’t want customers to see my personal info on my social media profiles. Should this stop me from using SMM?

This is an extremely common question regarding social media marketing. First, you should know there are many options to prevent any users from seeing your personal information on your profiles, so this should not be a deterrent at all. Secondly, there are ways to build business profiles on the different social media platforms so you won’t be forced to mix your personal and business social media profiles.